evolution of cereal boxes - cornflakes

Here I will be researching and evaluating versions of Cornflakes packaging.



This Cornflakes box features a lot of vector graphics that make up the image of a chicken. The overall complexion of the design is very simple, and would be very easy to re-create. The logo for the Kellogg’s company is one of the first things you see, as the red text on a white background makes it stand out, you also get drawn to the word ‘corn’ as it is in such a large font size, and we immediately read what is above that word, the Kellogg’s logo, to fully read what could be a sentence or part of the product name.
The only picture on the box is the image of the bowl of cornflakes, by looking at this image we can see, apart from the cornflakes, some strawberries and milk. This suggests that the cereal tastes best with these two added ingredients, which lets potential new users know about the product. Also with the strawberries in the picture it can also promote a healthier breakfast, which would be of interest to food conscious people and parents.
The cartoon chicken is the mascot of the Kellogg’s cornflake brand, and, although it’s less appealing in this version of the packaging, it would be appealing to a younger audience. Also the oval ‘sticker’ in the bottom right-hand corner of the box advertises a ‘basketball game’, this would also appeal to a younger audience, as the font used and the placing of the letters is uneven and ‘fun looking’.
There aren’t many colours used on this box, mainly red and white. These colours don’t stand out too well in a shelf full of cereal, but sheer size of the word ‘corn flakes’ makes it stand out a lot more.



This is the most recent Cornflakes packaging. It has changed a lot compared the one above, the image of the chicken is now more 3D and detailed. The Kellogg’s logo is still situated at the top left-hand side of the page, and it now acts as a mask on the image of the chicken. However, usually the logo is in red but here it is white on a red image, which has a white background so the logo still stands out and is still easily recognisable.
The name of the brand is now positioned vertically on the right hand-side, it is still in a large font size, and even though its place vertically, you can still read it perfectly as it is black text on a white background.
Because Kellogg’s Cornflakes is an intercontinental renowned brand, you can only see a limited amount of the cereal. This is because the cereal is so popular and common enough people know about it without needing to see a picture of the cereal.
The colours used on this packaging are much brighter than the one above, the image of the chicken is much more noticeably improved, as now it has light shades around the edges and more shades of the colours used.