evolution of cereal boxes - rice krispies

Here I will be researching and evaluating versions of Rice Krispies packaging.



This fairly old Rice Krispies packaging features a few large real life images and a few hand-drawn cartoon images. The Kellogg’s logo stands out quite a bit on this box, as the red text is placed upon a bright oval shape, giving it a strong contrast and therefore standing out clearly.
Opposite the logo is some text, stating that this product is fat free and features essential minerals. This is important information for parents of children, as it lets them know that this product is healthy, and people who take interest in nutritional statistics in their food.
The title on the box is placed in the direct centre, the text is in a large font and it has a white fill on a dark blue background, which makes it stand out but isn’t too much of a strong contrast in which it distracts from the rest of the box.
The real-life images used are a bowl of the cereal, and a cube of the cereal. This tells the audience that the product is a cereal, to be eaten with milk and perhaps fruit. It also tells them that the product can be used to cook with, as there are many ingredients found in which Rice Krispies can be used in home cooking, there were also separate snack bars launched using Rice Krispies as the main ingredient.
The three mascots; Snap, Crackle and Pop, would attract the interest of a younger audience, as they appear friendly, energetic and seem to be of a young age. There is also a free bag of marshmallows on offer, this would also be of interest to the younger audience because free gifts often influence their decisions on products.



This is a newer version of the packaging. It is a lot brighter than the previous box, and is much plainer. The Kellogg’s logo still stands out, as it is bright red on blue, a good contrast.
One major change from the previous box is the font, it is now much more bubbly and friendly, as the characters are unaligned and change in size. It would be much more appealing to children, as the last font was very serious.
They feature a picture of the cereal in the bowl of milk, again, with the three mascots behind it, jumping in joy.
There is still some nutritional information, as it tells you what vitamins are inside it and it also displays the GDA chart at the top right-hand corner.