This earlier box of Coco Pops is quite busy as it features a lot of information. There are really only two main colours used here, brown and yellow. Brown is used because it relates to the colour of coco, and yellow is a good contrasting colour of that and it is also a ‘friendly’ colour.
The Kellogg’s logo stands out well as it is red on yellow, it is also placed directly above the title of the product, which will make it be read.
The image of the cereal with milk pouring into it tells you it should be served with milk, and the notepad placed behind it acts as a checklist of nutritional information, which the monkey has assessed and checked off the properties on the list. This is important for potential consumers as they would want to know of the nutritional values in the food they buy, so this can reassure them that they are buying the right product.
The monkey is the mascot for the product, and has a very cartoony appearance, this would be engaging to the younger audience, as the monkey looks very friendly and fun.
This is the latest Coco Pops box, it has the same characteristics as the previous one, albeit with a few changes. The text is in the same font and size, although the colour has been changed to make it brighter, and more appealing.
They have changed the appearance of the monkey completely. It is now more realistic, but still cartoony, and looks friendlier.
They also have the compulsory GDA chart which tells the audience the nutritional percentages and stats.
One major thing that is different is the big red shape at the top with the price in it. This stands out a lot and lets the audience know the price, which is useful for if some cereal isn’t clearly priced in a shop.
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