Wednesday, 15 April 2009
Tuesday, 14 April 2009
slight problem: audio embedded in video
Whilst exporting the .mov file to .flv i forgot to uncheck the 'encode audio' option, meaning that the sound was included in the .flv. This meant that i had to re-exported the mov.
However that meant that i had to find the same point i did last time, to ensure that the animation runs smoothly and in sync.
With a lot of tinkering I have reached a compromise and the movie hasn't suffered!
However that meant that i had to find the same point i did last time, to ensure that the animation runs smoothly and in sync.
With a lot of tinkering I have reached a compromise and the movie hasn't suffered!
Monday, 13 April 2009
finsihed filming
I have finished filming for the project. My first section took 2 days to edit, so I have re-thought my storyboards to make it so i don't have to shoot too much and lower the amount of editing i have to do so that i will be able to finish the project in time!
Friday, 10 April 2009
drinks advertising: nespresso
Nespresso - http://www.visit4info.com/advert/Clooney-Denial-keeps-Nespresso-Nespresso/67158
http://www.youtube.com/watch?v=r50sKBB7Fys
In this advert George Clooney is about to have some Nespresso, a coffee, when a fan approaches him and takes the last capsule, to his surprise. Then when another fan approaches and asks if he is George Clooney, he says no in order to prevent the Nespresso being taken. This advert uses celebrity endorsement in the hope that it will encourage more people to try the product. It uses humor to make the advert have a more laid-back approach. The target audience for this advert would probably be for adults, and by having a mid-age celebrity endorsing their product then the target audience would be more interested in the advert.
http://www.youtube.com/watch?v=r50sKBB7Fys
In this advert George Clooney is about to have some Nespresso, a coffee, when a fan approaches him and takes the last capsule, to his surprise. Then when another fan approaches and asks if he is George Clooney, he says no in order to prevent the Nespresso being taken. This advert uses celebrity endorsement in the hope that it will encourage more people to try the product. It uses humor to make the advert have a more laid-back approach. The target audience for this advert would probably be for adults, and by having a mid-age celebrity endorsing their product then the target audience would be more interested in the advert.
drinks advertising: carling
Carling - http://www.visit4info.com/advert/Carling-Polar-Night-Out-Its-my-Birthday-Carling/69519
This advert is aimed at an older audience of people who drink alcohol. The premise is of a group of Arctic explorers who are inside a tent during a storm get persuaded to go out because its one of their mates’ birthday. The advert uses humor in that they’re even considering going outside for a drink, and then when one of them says ‘is that smart?’ the reply is ‘I think it’s smart-casual actually’. The whole advert is quite surreal, as they are comparing their situation to that of someone wanting to go out to the pub to celebrate someone’s birthday despite the weather being bad.
One of the last shots shows them in a group and the tagline ‘you know who your mates are’ appears, this allows the audience to compare the characters to themselves and their mates, because the advert promotes male bonding and togetherness.
The Carling advert doesn’t use a mascot, to an extent, as it uses a carefully selected cast to represent their chosen demographic that will relate to the appropriate audience.
This advert is aimed at an older audience of people who drink alcohol. The premise is of a group of Arctic explorers who are inside a tent during a storm get persuaded to go out because its one of their mates’ birthday. The advert uses humor in that they’re even considering going outside for a drink, and then when one of them says ‘is that smart?’ the reply is ‘I think it’s smart-casual actually’. The whole advert is quite surreal, as they are comparing their situation to that of someone wanting to go out to the pub to celebrate someone’s birthday despite the weather being bad.
One of the last shots shows them in a group and the tagline ‘you know who your mates are’ appears, this allows the audience to compare the characters to themselves and their mates, because the advert promotes male bonding and togetherness.
The Carling advert doesn’t use a mascot, to an extent, as it uses a carefully selected cast to represent their chosen demographic that will relate to the appropriate audience.
drinks advertising: spring water
Spring water - http://www.visit4info.com/advert/Brains-Performing-Badly-without-Drench-Spring-Water-Drench/67610
http://www.youtube.com/watch?v=jY74nyuzITY
In this advert the character ‘Brains’ from Thunderbirds is performing a dance routine. He is controlled in the same way as he is in the TV show, albeit a bit more obviously. Brains then attempts to balance on a broom, but falls flat on his face and the music cuts. Then a message appears on screen saying “Dehydrated Brains don’t perform well”. This is a double-entendre because it is referencing to the human brain and the character Brain from the Thunderbirds. The soundtrack used for the advert is “Rhythm is a Dancer” by ‘Snap!’, which is quite a popular song.
This shows that the advert uses humor and a popular figure amongst younger audiences to sell a product, as Thunderbirds was one of the most popular children’s shows ever. The advert also sends a message saying that if you want your brain to perform than keep it drenched, by drinking our water.
http://www.youtube.com/watch?v=jY74nyuzITY
In this advert the character ‘Brains’ from Thunderbirds is performing a dance routine. He is controlled in the same way as he is in the TV show, albeit a bit more obviously. Brains then attempts to balance on a broom, but falls flat on his face and the music cuts. Then a message appears on screen saying “Dehydrated Brains don’t perform well”. This is a double-entendre because it is referencing to the human brain and the character Brain from the Thunderbirds. The soundtrack used for the advert is “Rhythm is a Dancer” by ‘Snap!’, which is quite a popular song.
This shows that the advert uses humor and a popular figure amongst younger audiences to sell a product, as Thunderbirds was one of the most popular children’s shows ever. The advert also sends a message saying that if you want your brain to perform than keep it drenched, by drinking our water.
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