Friday, 10 April 2009

drinks advertising: spring water

Spring water - http://www.visit4info.com/advert/Brains-Performing-Badly-without-Drench-Spring-Water-Drench/67610
http://www.youtube.com/watch?v=jY74nyuzITY

In this advert the character ‘Brains’ from Thunderbirds is performing a dance routine. He is controlled in the same way as he is in the TV show, albeit a bit more obviously. Brains then attempts to balance on a broom, but falls flat on his face and the music cuts. Then a message appears on screen saying “Dehydrated Brains don’t perform well”. This is a double-entendre because it is referencing to the human brain and the character Brain from the Thunderbirds. The soundtrack used for the advert is “Rhythm is a Dancer” by ‘Snap!’, which is quite a popular song.

This shows that the advert uses humor and a popular figure amongst younger audiences to sell a product, as Thunderbirds was one of the most popular children’s shows ever. The advert also sends a message saying that if you want your brain to perform than keep it drenched, by drinking our water.

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