Nespresso - http://www.visit4info.com/advert/Clooney-Denial-keeps-Nespresso-Nespresso/67158
http://www.youtube.com/watch?v=r50sKBB7Fys
In this advert George Clooney is about to have some Nespresso, a coffee, when a fan approaches him and takes the last capsule, to his surprise. Then when another fan approaches and asks if he is George Clooney, he says no in order to prevent the Nespresso being taken. This advert uses celebrity endorsement in the hope that it will encourage more people to try the product. It uses humor to make the advert have a more laid-back approach. The target audience for this advert would probably be for adults, and by having a mid-age celebrity endorsing their product then the target audience would be more interested in the advert.
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