Monday, 1 February 2010

research video - greenpeace advert #2



This advert from Greenpeace is very clever as it blends together an entire lifespan in 30 seconds. The blending is done very expertly, and this advert fits the viral specifications in the brief.

The advert details the rapid melting of the World's glaciers, and is aimed at the younger generation, telling them that the famous Uppsala Glacier in Argentina will disappear in the near future, unless we prevent the effects of Global Warming.

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