Monday 1 February 2010

research video - greenpeace advert #1



This advert from Greenpeace relies heavily on shock-value. It starts off very innocently, with a mother running a bath for her child. However, when she walks off you realize that this is a metaphor for a serious topic.

The text at 0:34 roughly translates to "If climate change is not stopped, the floods will increase and sea levels rise." and the text at 0:38 translates to "What do the candidates intend to make the next generations?" This advert also has a viral aspect to it, in that it is so shocking that people would be inclined to show it to other people.

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