climate change animation version 3

Most recent version:

climate change cbw version 2

Most recent version:

climate change animation version 2

This version has sound and text:

climate change animation version 1

This is the first version of my animated idea. There is on sound, as I will be recording that tomorrow.

climate change cbw version 1 with sound and masking

In this version I have added masking in the windscreen shots:

climate change cbw version 1 with sound

In this latest version of my CBW idea I have added sound to all parts of the video. The windscreen shots need to be re-shot due to lighting issues, and I need to adjust the colour correction on all the other shots.

climate change cbw rough cut

This is a rough cut for my CBW idea, a few shots need to be re-done, due to lighting issues. The sound needs to be added and a lot of the shots will be sped-up, but this is a brief overview of the film.

masking test

Earlier today I used one of the Zi6's to film some test footage for the full video. I experimented with masking, and the results are here:

animatic: transport idea version 2

Here is an updated version of my first animatic, I have added new parts to it and will continue to think of more.

animatic: transport idea

I have done an animatic for a potential transport idea:

animatic: general message idea

I have made an animatic for a potential general message idea:

research video - polar bears

This advert is very clever, and certainly viral. They have placed two polar bear paper figures, in a parachute formation, over air vents from a subway, so that when a train goes past it brings the bears to 'life'.

After they are 'alive' for a while they suddenly start to deflate, 'dying'. Then the camera focuses on a sign encouraging people to not drive but to use the subway instead.

research video - tick

This advert places emphasis on time running out. The dialogue is all voiced by children, which hints at their future being in jeopardy, unless we act now. It has a shock factor to it, and the dialogue forms a sort of soundtrack that is very loud and attention-grabbing.

research video - train

This advert has an element of shock value at the end where the 'father' stands out the way of the train to leave his daughter to face the consequences. The train is resemblant of Global Warming.

research video - public awareness

This is as a clever video, putting into context what it's like for Polar Bears living in the North Pole. It's also very viral, as it's an original idea and quite shocking once you realize what the message denotes.

research video - a powerful global warming message

This advert focuses on 3 different animals, in a seemingly post-apocalyptic world. The animals are obviously very depressed, as the whole habitat around them has been destroyed. The animals then commit suicide, and it leaves the viewer shocked. This advert definitely motivates the viewer, as shocking images relating to animals usually triggers an emotional response from humans.

research video - global warming commercial

This advert features a few scenes of people going about their normal lives, when they all get distracted by the sun and they pause to look at it. Then the sun gets increasingly brighter and you, the viewer, can tell that something's not right. People then start screaming, and the world is 'destroyed'. The voiceover of the girl singing adds a more shocking aspect to the advert, which is fitting to the brief.

research video - greenpeace advert #3

This video by Greenpeace is done very comically, and it features a group of aliens debating whether they should invest in Planet Earth. They seem in disagreement with the proposal, and they state that, even though the Earth's ecosystem is worth "$33,000,000,000,000,000,000,000,000,000,004.06", humans have ruined it.

Then there is one alien who lists what is good about the Earth and how 90% of the population want to save the planet, and that they should band together to eradicate the causes of Global Warming.

This video also fits the viral aspect of the brief, as it features lots of comedy and is generally an entertaining watch.

research video - greenpeace advert #2

This advert from Greenpeace is very clever as it blends together an entire lifespan in 30 seconds. The blending is done very expertly, and this advert fits the viral specifications in the brief.

The advert details the rapid melting of the World's glaciers, and is aimed at the younger generation, telling them that the famous Uppsala Glacier in Argentina will disappear in the near future, unless we prevent the effects of Global Warming.

research video - greenpeace advert #1

This advert from Greenpeace relies heavily on shock-value. It starts off very innocently, with a mother running a bath for her child. However, when she walks off you realize that this is a metaphor for a serious topic.

The text at 0:34 roughly translates to "If climate change is not stopped, the floods will increase and sea levels rise." and the text at 0:38 translates to "What do the candidates intend to make the next generations?" This advert also has a viral aspect to it, in that it is so shocking that people would be inclined to show it to other people.