research: thank you for smoking

This is the title sequence for the film 'Thank You For Smoking'.

This sequence uses a lot of camera movement on, what I suspect, several flat images. The credits are placed on a material that looks like a cigarette packet, which is relevant to the title.

The sequence is very interesting as there is a lot to look for, as most of the interaction is through text or the occasional animation of simple images.

Judging by the sequence I assume that the film is about smoking, but in a comedy style, as the music is very happy and the graphics are bright and engaging.