animatic version 2

This is the second version of the animatic:



For this version I have added colour, a new setting and a background.

The lights at the bottom of the stage come on to light up the stage, apples fall from the tree in the background and the sun rotates. These are all ideas I had to add an extra dimension to the advert.

animatic version 1

Here is an animatic of an idea i have:



This is just a rough version, as the full version would be in colour, the graphics would be better drawn, there would be a background and some music as well.

research: united states of tara

This is the title sequence for the TV show 'United States Of Tara'.

The style of this sequence is very unique, the images were made in a flip-book, but some of the sections could be made in After Effects by manipulating still images.

The drawing style of the images looks hand-drawn, and the whole sequence is very pleasing on the eye.

research: thank you for smoking

This is the title sequence for the film 'Thank You For Smoking'.

This sequence uses a lot of camera movement on, what I suspect, several flat images. The credits are placed on a material that looks like a cigarette packet, which is relevant to the title.

The sequence is very interesting as there is a lot to look for, as most of the interaction is through text or the occasional animation of simple images.

Judging by the sequence I assume that the film is about smoking, but in a comedy style, as the music is very happy and the graphics are bright and engaging.

research: casino royale

This is the title sequence for the film 'Casino Royale'.

At the start the sequence features a lot of gambling images, such as the signs for the different suits of cards. This tells you that there is a gambling theme in the film, which is very typical for a James Bond film.

There are a lot of conjoining images, images grow to join other images or form larger images, there are also a lot of images of guns, another element present in all Bond films.

The drawing style in this sequence features a lot of block images, but also a lot of patterned images too. There are also several rotoscoped action scenes as well.

research: kiss kiss bang bang

This is the title sequence for the film 'Kiss Kiss, Bang Bang'.

The drawing style in this sequence is almost identical to that in 'Catch Me If You Can', and it follows in the same direction. Images get zoomed out on to reveal them as being part of a larger image, and the colour schemes are also similar.

The title sequence features a lot of imagery of lipstick kiss prints and gun shots, which is resembling the title of the film, and therefore you would assume that this is a theme prevalent in the plot.

research: catch me if you can

This is the title sequence for the film 'Catch Me If You Can'.

This sequences uses a lot of linking images, in that you see one image then the camera zooms out and reveals it to be part of a larger image.

The sequence is also very representative of the film, it shows one character blending in to a background to avoid being seen by an authoritive figure.

The style of the drawings is very simplistic but also very effective, the whole colour scheme is black figures on a block coloured background.

research: fringe title sequence

This is the title sequence for the TV show 'Fringe'.

In this sequence the camera continually zooms out, the graphics on-screen leave the audience wondering what the graphics are constructing.

The contents of the sequence are quite abstract, exspecially if you don't know the premise of the show, but they give a slight hint after the first watch.

From this sequence I would guess that the show is about a sort of forensics investigation show, upon researching the show's premise is described as:

The series follows a Federal Bureau of Investigation "Fringe Division" team based in Boston, Massachusetts under the supervision of Homeland Security. The team uses unorthodox "fringe" science and FBI investigative techniques to investigate "the Pattern", a series of unexplained, often ghastly occurrences which are occurring all over the world.

Source

research: alcohol advertising restrictions

These are the guidelines for alcohol advertising from the ASA (Advertising Standards Authority)

(1) Advertisements must not suggest that alcohol can contribute to an individual’s popularity or confidence, or that refusal is a sign of weakness. Nor may they suggest that alcohol can enhance personal qualities.

"The purpose of this rule is to prevent any suggestion that an individual becomes more attractive or a better person or that self assurance can be improved through choosing to drink alcohol.

"Any suggestion that an individual’s behaviour or performance can be changed by drinking is prohibited. No advertisement should suggest that an individual is to be more admired for choosing to drink alcohol or that a person who chooses not to drink might be less popular."

(2) Advertisements must not suggest that the success of a social occasion depends on the presence or consumption of alcohol.

"The introduction of alcohol should not be seen to transform a social occasion and the choice of a type or brand of alcohol instead of another should not seem to contribute to the success of a social occasion."

Advertisements must not link alcohol with daring, toughness, aggression or anti-social behaviour.

"The 'daring' element of the rule is designed to prevent associating alcohol with feats that would be considered dangerous, foolish or reckless or likely to encourage irresponsible or anti-social behaviour.

"'Toughness': Advertisements should not suggest that drinkers of alcohol are tough, macho or resilient or associate such qualities with a brand’s image.

“'Aggression': Attitudes, behaviour or atmospheres that are threatening or potentially violent are prohibited as is the use of weapons or objects as weapons.

“'Anti-social behaviour': What constitutes anti-social behaviour, especially among the young, can be the subject of wide interpretation but will be associated with behaviour that offends against generally accepted social norms and common sense."

Advertisements must not link alcohol with sexual activity or success or imply that alcohol can enhance attractiveness.

"Advertisements may not suggest that alcohol has a positive role to play in sexual relationships. Alcohol should not be used as an aid to seduction or seem to enhance a person’s attractiveness."

Advertisements must not suggest that regular solitary drinking is acceptable or that drinking can overcome problems.

"This rule does not prevent showing a person having a drink alone but advertisements must not suggest that regular solitary drinking is acceptable behaviour or that alcohol is an essential or indispensable part of daily routine."

Advertisements must neither suggest that alcohol has therapeutic qualities nor offer it as a stimulant, sedative, mood-changer or source of nourishment, or to boost confidence. Although they may refer to refreshment, advertisements must not imply that alcohol can improve any type of performance. Advertisements must not suggest that alcohol might be indispensable or link it to illicit drugs.

"Advertisements must not suggest that alcohol can improve physical or mental performance or that it is necessary to maintain a normal lifestyle."

Advertisements must not suggest that a drink is to be preferred because of its alcohol content nor place undue emphasis on alcoholic strength.

"Although advertisements may suggest that a drink could be preferred because of its taste, that preference must not be linked to alcoholic strength."

(1) Advertisements must not show, imply or encourage immoderate drinking. This applies both to the amount of drink and to the way drinking is portrayed.

"This rule is intended to prevent viewers thinking that immoderate consumption of alcohol is acceptable."

(2) References to, or suggestions of, buying repeat rounds of drinks are not acceptable.

"Advertisements may show a person buying a drink for friends but must not suggest that a pattern of round buying is to be, or has been, established."

(3) Alcoholic drinks must be handled and served responsibly.

"There must be no suggestion of reckless abandon in the way that alcohol is handled and dispensed."

Advertisements must not link drinking with the use of potentially dangerous machinery, with behaviour which would be dangerous after consuming alcohol (such as swimming) or with driving.

"Advertisements should neither show nor suggest people drinking alcohol, or having consumed alcohol, in an environment that is hazardous for drinking."

(1) Advertisements for alcoholic drinks must not be likely to appeal strongly to people under 18, in particular by reflecting or being associated with youth culture.

"The purpose of this rule is to prevent advertisements that might encourage those under 18 to drink, or think they should drink, alcohol."

(2) Children must not be seen or heard, and no-one who is, or appears to be, under 25 years old may play a significant role in advertisements for alcoholic drinks. No-one may behave in an adolescent or juvenile way.

"It is important that anyone featured in alcohol advertising not only is at least 25 years old but also must seem to be obviously over 25."

In these circumstances, children may be included but they, and anyone who is, or appears to be, under 25 must only have an incidental role.

"This exception allows children to appear, in minor roles, in alcoholic drinks advertisements. Those situations are likely to be either family meals at home or in a restaurant or responsible parties for over 25s."

Advertisements for alcoholic drinks must not show, imply or refer to daring, toughness, aggression or unruly, irresponsible or anti-social behaviour.

"This rule, for alcohol advertisements, applies to all advertisements. It prohibits the linking of alcohol to various forms of behaviour or attitudes."

Advertisements for alcoholic drinks must not appear to encourage irresponsible consumption.

"This rule seeks to prevent advertising for alcoholic drinks encouraging irresponsible alcohol consumption or condoning the purchase of more alcohol than an individual should safely consume."

Advertisements for alcoholic drinks must not normally show alcohol being drunk in a working environment.

"The working environment will include offices, factories, building sites or any working situation where alcohol consumption might impair performance."

Alcoholic drinks must not be advertised in a context of sexual activity or seduction but may include romance and flirtation.

"This rule prohibits the advertising of alcohol in any context of sexual activity or seduction."

Advertisements for alcoholic drinks may contain factual statements about product contents, including comparisons, but must not make any other type of health, fitness or weight control claim.

Source: http://www.asa.org.uk/asa/codes/tv_code/Guidance_Notes/Guidance+notes+for+the+TV+alcohol+advertising+rules.htm

new project: handmade

We have begun a new project. For this we will be creating a thirty second movie advertising an alcoholic drink, we will also be creating a poster advertising the drink. We will be creating the movie using After Effects, making the graphics in Illustrator and Photoshop.

finished sequence

This is the finished sequence for Crash, Bang, Wallop:

effects used in after effects

For the project we have used After Effects to apply effects to our sequences.

In one instance I used the levels and hue/saturation to change the colour of my footage to give the illusion that it is night time. As you can see in these screenshots:




I also applied several 'Wigglers' and Motion tile effects to the footage where the character has flash backs to the film.

I did this to add extra impact to the shots.