Friday, 10 April 2009

drinks advertising: ribena

Ribena - http://www.visit4info.com/advert/Adventures-of-the-Ribena-Berry-Ribena-Drink-Range/69565

This advert is about a berries journey, where it tries to make it, against the odds, to a Ribena factory. The whole advert is animated which makes it seem that the advert is targeting a young audience. The advert is action oriented, as the berry gets into near misses with tractors and drains. At the end of the advert there is a voice-over, the tone of the voice is very deep which adds to the comedy value of the advert because its serious but at the same time is a bit over dramatic.

In my opinion the target audience of Ribena is children/teenagers and I think that the visual style of the advert would be appealing to that audience more than others, even though they don’t use a mascot, which is fairly common for products targeting a younger audience. The advert also uses slapstick comedy; when the berry, after travelling all that way, gets squashed by a golf ball. Which is appealing for a young audience.

Tuesday, 7 April 2009

slapstick comedy: norman wisdom

Norman Wisdom – On the Beat
http://www.youtube.com/watch?v=ChMgX-KnSzM

This clip is from the film 'On the Beat' featuring Norman Wisdom. This clip is about a group of kids wanting to play football, who encourage Norman Wisdom to be their referee. Due to his excessive whistle blowing the entire police force come running to him. Most of the comedy comes through a misunderstanding, resulting in the entire police force chasing after Norman.

There are quite a lot of camera cuts, most of them are long shots to show the policemen running in a large number, there are also a lot of close-up shots to show expression in the characters faces.

There is also a lot of diegetic sound, but they also use a fast-paced soundtrack to add to the drama.

slapstick comedy: chuckle brothers

ChuckleVision – Split Milk
http://www.youtube.com/watch?v=2BcbswZn2ds

This clip is from the Chuckle Brothers' episode 'Split Milk'. The clip is a bout the brothers trying to find a cartoon of milk after they run out. A lot of the comedy is played off of Barry Chuckle, due to his stupidity he often gets the both of them into sticky situations. There is also a bit of slapstick comedy, normally through Barry dropping something.

There are a lot of camera cuts in the show, the same frequency as TV shows today. There is also non-digetic music in the background to convey the mood in the show.

slapstick comedy: harold lloyd

Harold Lloyd – Safety Last
http://www.youtube.com/watch?v=QEcTjhUN_7U

This clip is from 'Safety Last' starring Harold Lloyd. This clip shows him climbing up the side of a building, trying to get away from a police officer.

This film also uses slapstick comedy, as is evident when hes being pulled up the building by a rope and gets his head pulled into a ledge repeatedly.

The film doesn't use speech, when the characters are speaking the camera cuts to a board with what they're saying written on. In this clip there aren't too many camera cuts, most likely due to the difficult filming location they used.

slapstick comedy: laurel and hardy

Laurel and Hardy – Washing the Dog (Laughing Gravy)
http://www.youtube.com/watch?v=m7PnR7ioaBY

This clip is from the film 'Laughing Gravy' starring Laurel and Hardy. This section of the film uses slapstick comedy as it's main laughing point. The premise of the clip is that Laurel and Hardy are washing their dog, which they are not allowed to keep, and they are trying to hide it whenever people knock on the door.

A lot of the comedy comes from Stan Laurel, as he is the 'stupid' one compared to Oliver Hardy who comes across as intellectual.

There aren't too many camera cuts, nor are there any shots from high or low angles, this is because the characters often look into the camera which gives the viewer the impression that they are communicating with you.

There is also not much speech in the film, as it relies on slapstick comedy. The missing speech is replaced by instruments portraying the mood of the piece.

Monday, 6 April 2009

new project - flash presentation

We have begun a new project. For this we will be creating a flash presentation about Natural Fizz, a fictional drink. We will be creating the presentation using Flash CS3.

Monday, 2 March 2009

project completed

I have done all of the components that the brief asked for, including search menus, user accounts etc. Overall I am pleased with how the website looks, although the server didn't help at times!