animatic screenshots #4

animatic screenshots #3

animatic screenshots #2

animatic screenshots #1

These are the screen shots I have used in the animatics, scaled down for the web using Actions in Photoshop.

research: the texas chainsaw massacre

This is an action scene from the film Texas Chainsaw Massacre, there are a lot of fast cuts to emphasize on the action in the scene. I also noticed the colour of the shots, they are very saturated, which helps promote the 'eery' look to the house. In sit-coms they enhance the colours in the film to promote a happy and relaxing environment, it is the opposite for horror films.

As my crash, bang, wallop is, in a sense, a horror I will be looking to change the colour filters on the video to give this 'eery' environment.

research: jet phone advert

This advert for the Jet phone features lots of fast cuts, where the rapidity of the cuts increases with the dialogue, to create suspense. This is the extended version of the advert, lasting a minute, whereas the shortened TV advert lasts 15-20 seconds. In the TV version the fast cuts are used more frequently and thus creates more suspense.

I have noted down the timing of the cuts in 10 shots segments, the results were as following:

Shots--------Time into advert---------Seconds
8----------------0-12-------------------12
10---------------13-22------------------9
10---------------23-30------------------7
10---------------31-36------------------5
10---------------37-42------------------5
10---------------43-48------------------5
10---------------49-54------------------5
3----------------55-61------------------6

The results show that the advert builds up slowly, with 8 cuts taking 12 seconds, then bursts into life, as does the music and the narrator. The music and narrator are integral to the advert to promote that enrgetic essence, for having a soft calm voice over in an advert with fast cuts wouldn't portray a 'super-fast phone'.

research: hot fuzz

This scene from Hot Fuzz shows the characters from Hot Fuzz preparing for a gunfight, the fast cuts all feature the characters loading their guns. There are a total of 7 different shots in 6 seconds.

The fast cuts come across as very serious, but in the whole context of the film it fits in with the over-the-top comedy style that is applied throughout.