creating the poster

For the poster I came up with several ideas relating to a previous poster made for the Weston's Cider drink:



One of my ideas was to change the strapline to "Sold through the taste!" With the drink being poured through the word 'taste'.

After several, pitiful, attempts at trying to draw/design the words to make them look 3D I decided to drop that idea, and I came up with something based on the graphical look of the 30 second advert.

The result was this:

draft version 3

This is the most complete version so far. I will be submitting this one, bar a few minor changes (such as adjusting a few elements)

In this version I have added some stage lights, to increase the feeling that you are watching this advert in a theatre.

draft version 2

In this version I have re-drawn almost everything, and adjusted the piece to the improvements suggested in the class crit.

These include:

Moving background elements
A more 3D-like look
A tractor collecting apples
A lolly stick to use for the signs



There are still a few missing elements in this version! (such as music and the bottle at the end)

creating the signs mk.II

Following the class crit, a fellow student mentioned that I should use a lolly stick for the signs. I did that, and as such the signs now look more authentic:

draft version 1

I have just finished the 1st draft of the project.

There are still a few things left to do, these include:

redrawing:
curtains
stage floor
lights (to be added)
apple

re-animate:
the signs going into the drink (at the moment they fall in-front of the bottle)

music:
edit the music to a better finish

creating the signs

To create the signs I scanned in a section of a sketchbook I bought. The paper makes a great texture as it is very layered and not a bland blank surface.

I then had to make a 'stick' to hold up the sign with. I tried two different materials for this. One of them was a piece of standard cardboard:



The other was scanned from a brown envelope:



I think that the first sign looks more realistic, and I will apply this image in a draft version.

deciding on a font mk.II

I have now changed the colour of the text to fit in with the colour scheme of the drink. I have also changed the stroke width of some of the fonts, as before they were too skinny and wouldn't take prominence on the screen.







After seeing these fonts with colour, I now prefer this font:

I will now test it in a draft version.

deciding on a font

One of the aspects of my project is a sign with writing being held-up for the audience to read. So therefore I have to decide upon a suitable font, so I have experimented in Illustrator (I applied different brush strokes to the text) and produced 5 different fonts which I think are suitable for the project:



My favourite at the moment is the second one:

I feel that this one fits the handmade aspect of the project as the text looks like it was painted. I will be changing the colour of the text, so I will continue to experiment.